Meet your marketer
Hi, I’m Mallaidh (pronounced "Molly")
I was born and raised on a small beef farm in Wisconsin. There are many great memories from childhood on the farm, from swinging on the ropes in the haymow to jumping on the apple tree tire swing so I could feed the dropped apples to the pigs. When I was old enough to help with bigger tasks, I was catching newborn calves for tagging and baling hay.
In high school, I decided farming would always be a part of my life. I went to college to learn the business skills to successfully run a farming business. I studied entrepreneurship and marketing and was named Outstanding Marketing Major at graduation.
After university, I worked as a Marketing Specialist at a startup for 3 years. Because we were a small team, I led many different initiatives and touched all marketing activities.
But my heart was always with farming.
I resigned from my first big-girl corporate job to work at small, organic farms across the Northeast. During my travels, I met many wonderful farmers passionate about providing nutritious foods to their local communities and responsibly stewarding the land. I learned more about the struggles they faced in running and marketing their businesses.
Now I am in the starting years of my own farm!
"Mallaidh helped us to refine our farm story and how to share it with the world. She was super patient with our skill level and gave us many resources to insure our ability to maintain and grow our marketing package. We are indebted to you for the invaluable skills and resources we gained from our experience."
Dustin & Sara
SUSTAINABILLIES
Why work with me?
As a farmer, you run every aspect of a business as well as being a caretaker of your animals and your land. You’re also a teacher, educating your customers about the foods you produce, the environmental impact of conventional farming, and the benefits of local, sustainable farming. You are probably active in local politics as they affect your business and the natural resources you rely on. Plus, you have a family, a social life, and other hobbies.
Bottom line: You’re balancing a lot. You need people who understand farming and your business. You don’t have time to explain the intricacies of sustainable farming to a big, distant marketing agency. You need someone who knows farming and marketing.
I’m a marketer who knows farming. Or perhaps a farmer who knows marketing. Either way, I’m on your team! I value responsible stewardship. I know the importance of local food and sustainable practices. I’ve practiced business and marketing.
Your farm is unique. It’s more than just a business. Farms need to be profitable but the mission is about more than just the bottom line.
Let’s create a marketing plan that works for you and your farm’s purpose.
“Mallaidh was such a great help when it came time to transform our website from homemade and basic into professional, well rounded, informational, and searchable! She helped us develop more content on the website, including a thorough FAQ section for our herbal products, which has been a great resource for our customers. She did a great job of understanding the industry standard for the types of products we grow, make, and sell. We also focused on the storefront area of the website to create a smooth experience for customers. As farmers, it was a relief to hire Mallaidh to uplevel our internet presence and take some of the burden of "doing everything " off of ourselves.”
Chrysalis Earth Farm